GBTA Europe is the first buyer-led, pan-European network of business travel professionals with over two thousand five hundred members and six thousand subscribers comprising of buyers (60%) and suppliers (40%) of travel and meetings services. The network is built on partnerships with European business travel associations across fourteen countries and was launched in January 2010.
- GBTA Europe’s goal is to provide the first pan-european buyer-led centre for knowledge and networks in the business travel and meetings sector. The organisation seeks to provide benchmarking, research, case studies and education & training for the buyer and supplier communities.
- The network understands that businesses should look at business travel, conferences and events as part of its strategy to grow and improve a business. In light of the rise of CSR, such a perspective must also include considerations to people, planet and profit. A complete vision on the best interaction and collaboration methods will see companies managing mobility effectively for the first time on a wide scale. i-mobility management is the first publication in Europe to truly embrace this opportunity.
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